Client: Bloomsbury Sq

Brand Identity, Renaming, Marketing Management

After spending time getting to know Storyboard Bath & Body and the story behind the products we came to the realization that we had to reconsider the brand name to match it’s intentions before moving on. After a lot of research Niambi and the team settled on Bloomsbury Sq–a personal place of inspiration, love and growth in Niambi’s past. We settled on the name and moved forward with a brand. While building the brand, Hanabee guided Bloomsbury Sq on a path to manageable growth and their own brick and mortar location!